Tuesday, January 5, 2010

'Live ROI' - The age of 'always on' marketing communications



The 2nd Return On Investment Seminar by ZenithOptimedia in 2009 was held at the Grand Park Hotel on 6th November 2009 and attended by key clients and industry colleagues.

As the ROI agency, ZenithOptimedia is committed to delivering better returns on clients' media investments. We see digital, in all its media forms, as being a key part of this ROI improvement and hence our ongoing investment and development into this critical area via the Vivaki Nerve Centre.

The seminar featured renowned speakers from the industry - clients, media owners and agency management. The speakers were:

Mr Vikram Bansal - MD, ZenithOptimedia Singapore
Mr Harpreet Singh Kaintel - Regional Strategy Director, ZenithOptimedia APAC
Ms Tan Su-Lin - Marketing Director, Strategic Marketing, Singapore Press Holdings
Ms Varsha Rao - CEO Singapore, SingTel Digital Media
Mr Adam Hemming - GM, Zed Digital Singapore
Mr Anand Tilak - Head of CPG & Finance, Google SEA
Ms Joanne Lee, Panel discussion moderator - Editor ST Online