ZenithOptimedia Looks Up!

Article taken from Marketing Interactive Online

By: Deepa Balji, Singapore
Published: 19 Oct 2010


Singapore - ZenithOptimedia plans to increase its headcount by 5-7% on the back of recent account wins and organic growth among its existing clients.

The agency in Singapore has clinched an array of new business in 2010, both local and international client wins, including M1, Asia Pacific Breweries, Warner and Fox Movies, AS Watson, Singapore University of Technology & Design, Aviva and BBC.

Overall revenue looks set to increase by 20% versus 2009, Vikram Bansal, managaing director, said while speaking to Marketing. The two key drivers of the growth for the agency this year, were investment in people and the focus on digital, Bansal said. The agency partners Ngee Ann Polytechnic in developing talent in Singapore. Bansal himself is an adjunct professor for the talent development course and all key digital staff are involved in academia as well as in industry-wide initiatives to develop the industry.

As for digital, Bansal said the revenue from it has increased five-fold versus last year.
"Upgrading the digital skill set of our offline people last year has started to pay dividends as digital has now become more integrated into communications plans," he added.
Performics, its search team continues to expand and an increasing number of pan regional campaigns are now being run from the Singapore hub.

"Increasingly within Singapore specialist services such as search will continue to further boost digital billings. As a result we have looked to invest significantly in these areas already to ensure we stay at the forefront of the market," Bansal added. According to the latest Recma Digital & Diversified Services report ZenithOptimedia's digital share of billings in 2009 was 21% which compares to the market average of 18%.

ZenithOptimedia's Playtime!

It was half way through the year and the folks at ZenithOptimedia Singapore let their hair down at a movie night event at Orchard Cineleisure on 29th July 2010. We celebrated our successes and committed ourselves to winning more new businesses for the second half of the year. There was also a WII challenge where many of the staff participated in the WII Resorts game challenge. Overall it was a great night of fun and relaxation.

'Live ROI' - The age of 'always on' marketing communications

The 2nd Return On Investment Seminar by ZenithOptimedia in 2009 was held at the Grand Park Hotel on 6th November 2009 and attended by key clients and industry colleagues.

As the ROI agency, ZenithOptimedia is committed to delivering better returns on clients' media investments. We see digital, in all its media forms, as being a key part of this ROI improvement and hence our ongoing investment and development into this critical area via the Vivaki Nerve Centre.

The seminar featured renowned speakers from the industry - clients, media owners and agency management. The speakers were:

Mr Vikram Bansal - MD, ZenithOptimedia Singapore
Mr Harpreet Singh Kaintel - Regional Strategy Director, ZenithOptimedia APAC
Ms Tan Su-Lin - Marketing Director, Strategic Marketing, Singapore Press Holdings
Ms Varsha Rao - CEO Singapore, SingTel Digital Media
Mr Adam Hemming - GM, Zed Digital Singapore
Mr Anand Tilak - Head of CPG & Finance, Google SEA
Ms Joanne Lee, Panel discussion moderator - Editor ST Online