New business wins in Q1, 2011

We are pleased to announce three AOR media business wins for the first quarter of 2011:

1. United Overseas Bank

2. Singapore Workforce Development Agency

3. Singapore Science Centre

The Only Media Agency In Singapore to obtain an A rating

We are pleased to announce that RECMA has given ZenthOptimedia an 'A' rating, the highest ever for any media agency in Singapore in their latest January 2011 qualitative report. We will continue to excel and innovate to improve our clients' businesses and the welfare of all ZenithOptimedia staff in Singapore.

ZenithOptimedia Looks Up!

Article taken from Marketing Interactive Online

By: Deepa Balji, Singapore
Published: 19 Oct 2010


Singapore - ZenithOptimedia plans to increase its headcount by 5-7% on the back of recent account wins and organic growth among its existing clients.

The agency in Singapore has clinched an array of new business in 2010, both local and international client wins, including M1, Asia Pacific Breweries, Warner and Fox Movies, AS Watson, Singapore University of Technology & Design, Aviva and BBC.

Overall revenue looks set to increase by 20% versus 2009, Vikram Bansal, managaing director, said while speaking to Marketing. The two key drivers of the growth for the agency this year, were investment in people and the focus on digital, Bansal said. The agency partners Ngee Ann Polytechnic in developing talent in Singapore. Bansal himself is an adjunct professor for the talent development course and all key digital staff are involved in academia as well as in industry-wide initiatives to develop the industry.

As for digital, Bansal said the revenue from it has increased five-fold versus last year.
"Upgrading the digital skill set of our offline people last year has started to pay dividends as digital has now become more integrated into communications plans," he added.
Performics, its search team continues to expand and an increasing number of pan regional campaigns are now being run from the Singapore hub.

"Increasingly within Singapore specialist services such as search will continue to further boost digital billings. As a result we have looked to invest significantly in these areas already to ensure we stay at the forefront of the market," Bansal added. According to the latest Recma Digital & Diversified Services report ZenithOptimedia's digital share of billings in 2009 was 21% which compares to the market average of 18%.

ZenithOptimedia's Playtime!

It was half way through the year and the folks at ZenithOptimedia Singapore let their hair down at a movie night event at Orchard Cineleisure on 29th July 2010. We celebrated our successes and committed ourselves to winning more new businesses for the second half of the year. There was also a WII challenge where many of the staff participated in the WII Resorts game challenge. Overall it was a great night of fun and relaxation.

'Live ROI' - The age of 'always on' marketing communications

The 2nd Return On Investment Seminar by ZenithOptimedia in 2009 was held at the Grand Park Hotel on 6th November 2009 and attended by key clients and industry colleagues.

As the ROI agency, ZenithOptimedia is committed to delivering better returns on clients' media investments. We see digital, in all its media forms, as being a key part of this ROI improvement and hence our ongoing investment and development into this critical area via the Vivaki Nerve Centre.

The seminar featured renowned speakers from the industry - clients, media owners and agency management. The speakers were:

Mr Vikram Bansal - MD, ZenithOptimedia Singapore
Mr Harpreet Singh Kaintel - Regional Strategy Director, ZenithOptimedia APAC
Ms Tan Su-Lin - Marketing Director, Strategic Marketing, Singapore Press Holdings
Ms Varsha Rao - CEO Singapore, SingTel Digital Media
Mr Adam Hemming - GM, Zed Digital Singapore
Mr Anand Tilak - Head of CPG & Finance, Google SEA
Ms Joanne Lee, Panel discussion moderator - Editor ST Online

Double Honors for ZenithOptimedia at The 2009 Hall of Fame Awards

It was truly a memorable night for all staff at ZenithOptimedia Singapore as we celebrated the success of our two brilliant minds. Well done to Jacqui and Amy!



Amy Tan - Young Professional of the Year




Jacqui Lim - Media Planner of the Year

ZenithOptimedia’s latest innovation case study is our work for AEG Electrolux’s “The World is Noisy” campaign. The white goods category is a harder category to drum up excitement. ZenithOptimedia’s consumer research showed that noise is not such a crucial buying criterion until the moment people are reminded of the nuisance of noise in city living. In response to this insight, the role of communications is to amplify the issue of noise and to make it a subject of every day city conversations; in the taxi, by the water cooler or at the dinner party.

Creative Execution
Armed with handheld decibel meters, the Zenith’s team discovered the noisiest locations across Europe. We embedded decibel meters into large posters and digital screens displayed the constant noise levels in real time.

To fuel the noise argument, we live-streamed the noise data to our noise-awareness website where consumers could compare the different noise levels across the cities.
To get the major media to take notice of the story during the European Union’s Noise Awareness Day, we approached influential blogs with high quality videos and photos of the noise posters and interesting incidents caused by the interactive posters (i.e. London poster urged club owner and school kids to join forces against noise in Old St, London.).

To target major retailers at Eurocucina, Europe’s biggest appliance fair, we placed a decibel poster en route from their hotels to the fair, while also providing maps and info packages at their rooms.

Results & Effectiveness

Major blogs picked up the story and delivered 10 million posting views for free
Major print titles covered the story while in Spain the story made it to prime time
45% of those who come into contact with the campaign were more likely to think about noise when they next buying an appliance whilst 35% would consider AEG (Pan European monthly brand tracking)
The only media cost to AEG was that of buying 5 posters across Europe locations for a month

This campaign won Gold Lion Award for Best Use of Outdoor in Cannes 2009.